Free SEO EBook
Free MetaTag Generator
Free Search Engine Submission What is SEO ? SEO
- The act of optimizing a webpage and/or web site to perform well in
the search engines. There is a growing niche of consultants and firms who
specialize in this. Search engine optimization (SEO) The
process of updating HTML code and choosing targeted keyword phrases related to a
site, and ensuring that the site places well when those keywords are queried on
search engines. Search Engine Optimization (SEO) involves the careful
optimization of corporate web sites to effectively increase their visibility in
the major search engines such as Google, Yahoo, Alta-Vista, Inktomi and many
others. It makes the difference between a web site that has very little
visibility and one that will be seen and found by millions of people.
Search Engine Optimization and Submission
Why use SEO ?
Just a few short years ago, submitting your website to a
variety of search engines was enough to virtually ensure your site of a certain
degree of success, or at least enough to bring in a reasonable amount of hits,
page views, and for commercial sites, customers. That was a few years ago,
however, and today webmasters are faced with an entirely different task, and a
significantly more daunting one at that. At the last estimate, there are an
approximated 7.5 to 8 billion web pages on the Internet, all trying to do the
same thing - get noticed.
Talk about stiff competition! Before you decide to pull the plug on your
website, however, there is a proven way for you to help your site climb up the
rankings ladder into prime position in the search results of most major websites
- SEO.
What is SEO? SEO or Search Engine Optimization is a way for you to improve your
sites' ranking by identifying your target market and relevant keywords.
Basically what the SEO process does is let you focus your efforts in the right
direction, to make sure that your site is seen by the people who really want to
see it. The SEO process achieves this goal by writing the keywords your target
customers generally use to search for a site like yours, into Meta tags, page
titles, and content in your site. This step ensures that your site is properly
prepared for submission to search engines.
Once your site has been fitted with Meta tags, it is time to submit it to search
engines, which generate between 80-90% of all Internet traffic. That statistic
alone should be enough to inform you on the amount of potential customers you
are missing out on if you do not get your site listed in the top search engines.
In addition, according to the latest statistics, less than 10% of all users look
past the first three pages of search results, a statistic which speaks volumes
of the importance of getting your site in prime position in the major search
engines. Currently there are only 10-20 search engines that matter, so don't be
fooled by advertisements that claim to be able to put you in 300,000 search
engines for one low price.
Over 90% of users turn to the top 10-20 search engines, rendering the remaining
299,980 of them worthless. These services also employ shameless mail bombing and
spamming techniques that can end up doing serious damage to your site's ranking
in the big search engines over the long run. If you plan to employ SEO
techniques to improve your site's position in the major search engines, turn to
a reputable web promotion firm, and be sure to research their history and
results thoroughly before making your decision.